Designer
Design Management & Trend Direction
Core competencies & skills
Design leadership: Proven experience managing teams, workflows, and suppliers.
Trend research & storytelling: Ability to translate insights into innovative product concepts.
Material and textile expertise: Deep knowledge of patterns, weaving, dyeing, embroidery, and construction.
Creative problem-solver: Known for balancing aesthetics with function in design development.
Strong visual & digital skills: Proficient in Adobe Creative Suite (Illustrator, Photoshop), CAD, ai development and design tools.
Communication & collaboration: Effective liaison between creative, technical, and business teams.
Passionate about interior aesthetics, craftsmanship, and sustainable design principles.
Jun. 2019 — May 2025
Senior Designer
Design of product and print for corporate apparel and accessories.
Managed multiple design projects simultaneously in a quality-focused environment. Creating artful and textures prints to underline the creative DNA of that Area of Masai. Design and sourcing of prints for apparel collections.
Core responsibilities:
Idea and concept development.
Development of artworks, including colour combinations and colour schemes for collections
Design lead on accessories: bags and jewelry, with a focus on craftsmanship and detail.
Oversaw vendor communication and production follow-up with suppliers across India, China, and Portugal. - Sourcing and supplier guidance in the development of new fabrics for Masai’s scarf collections.
Created seasonal scarf collections (4–6/year) — developed artwork for print, weaving techniques, and embroidery.
Jun. 2012 — May 2019
Design & Studio Manager
Strategic and creative leadership in fashion design
Trend research, art direction, and conceptual development for commercial and specific collections.
Core responsibilities:
Led a high performing multidisciplinary textile design studio team of 2 designers, 14 freelancers, and 3-4 interns
Overseeing workflow and ensuring brand alignment for clients. - Collaborated closely with senior management and sales teams on design strategy and execution.
Balanced aesthetic vision, delivering collections aligned with seasonal and brand goals.
Oversaw overall project timelines and client communication
Jan . 2012 — Jan. 2015
Freelance Designer – Print & Art Direction
Developed print direction and artwork for seasonal collections with a high-concept fashion house.
Translated complex brand visions into cohesive print narratives across textiles and garments.
Jun. 2010 — Aug. 2011
Textile Designer
Developed prints, artworks and Scarfs for Part Twos 4-6 yearly collections.
Oct. 2006 — Feb. 2007
Trend Researcher & Print Designer
Conducted trend forecasting for upcoming seasons, translating macro trends into product-relevant themes. - Delivered print designs and visual direction for client presentations and seasonal guides.